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This research examines how Kenya's Gambling Control Act 2025 (effective August 20, 2025) fundamentally restructures betting demand elasticity among youth populations through mandatory SHIF/pension deductions embedded in every betting stake.
The newly established Gambling Regulatory Authority (GRA) under the Gambling Control Act 2025 presents a unique opportunity to leapfrog outdated Western systems and build culturally adapted frameworks. This report analyzes international responsible gaming models across Europe, America, and Asia to identify high-value interventions that balance player protection with economic realities.
Read MoreKenya's Virtual Asset Service Providers Act, 2025 establishes a dual-licensing regime requiring crypto-based betting platforms to comply with both virtual asset and gambling laws. This framework enhances regulation, consumer protection, and AML oversight but raises significant compliance costs and operational challenges for market participants.
Read MoreA decade-long study across six countries reveals that mandatory "gamble responsibly" messages in ads are essentially useless. Eye-tracking shows people barely look at them, and worse - nearly half of viewers actually think these warnings make gambling seem safer. The only countries seeing real progress?
Read MoreA decade-long transformation has positioned 15 major institutions at the forefront of gambling addiction research, with internet-delivered cognitive behavioral therapy achieving stunning 139% effectiveness rates compared to traditional methods. Leading scientists from Yale, Sydney, and Rutgers are pioneering AI-powered treatments and brain imaging therapies that promise personalized addiction
Read MoreKenya's Gambling Control Bill underwent a complex 22-month legislative journey from October 2023 to August 2025, fundamentally transforming the country's gambling regulatory landscape. Here is the list of all the changes made and how its expected to impact the Kenyan market
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