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  • 25 Oct, 2025
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How companies in Kenya are adopting ESG frameworks to improve sustainability practices

How companies in Kenya are adopting ESG frameworks to improve sustainability practices

Kenyan companies are increasingly adopting ESG practices through sustainable initiatives, standardized reporting, and stakeholder engagement, aligning with global trends and boosting investor confidence. This shift presents a strategic opportunity for enhancing competitiveness, compliance, and long-term resilience.

Executive Summary

ESG investing is becoming increasingly mainstream globally, driven by demographic changes and shifting social attitudes, with a growing focus in Kenya as institutional investors demand stronger ESG commitments from companies.

Companies in Kenya are integrating ESG practices into their operations through innovative initiatives aimed at sustainability, climate risk management, and community engagement, enhancing their reputations and contributing positively to economic development.

Introduction and Background

  • The shift towards robust ESG frameworks is recognized as essential for long-term business success and resilience against global challenges, positioning companies favorably for international finance and investment opportunities.
  • By adopting ESG principles, companies not only address pressing social and environmental challenges but also align with the United Nations Sustainable Development Goals (SDGs), thereby unlocking significant economic potential.
  • The Kenyan private sector is encouraged to develop clear sustainability strategies, engage stakeholders, measure impact, and regularly disclose ESG information to enhance transparency and accountability in their practices.

Data and Analysis

Companies in Kenya are adopting ESG frameworks to improve sustainability practices in a number of ways, including: 

  • Developing a sustainability strategy - Companies are aligning their sustainability strategies with their core values and business objectives.
  • Implementing sustainable practices - Companies are adopting practices like reducing waste, promoting energy efficiency, and fostering a culture of corporate social responsibility.
  • Disclosing ESG information - Companies are using standardized reporting frameworks to regularly disclose ESG information.
  • Engaging with stakeholders - Companies are collaborating with stakeholders to discuss sustainability issues and share best practices.
  • Measuring and managing impact - Companies are establishing systems to measure and manage the impact of ESG practices on their performance.
  • Complying with regulations - Companies are ensuring compliance with environmental regulations and laws, such as obtaining permits, managing waste responsibly, and adhering to standards for emissions and pollution control. 

Key Findings

Top ESG-Compliant Companies in Kenya and Their Key Initiatives:

  1. Britam
    • Key Initiatives:
      • Established an ESG Champion program engaging over 100 staff to foster sustainability.
      • Developed the first parametric Flood Insurance product in East Africa to mitigate climate-related risks.
      • Operates the Britam Towers, an EDGE-certified building that emphasizes energy efficiency and resource management.
  2. Equity Bank Group
    • Key Initiatives:
      • Early adopter of the Task Force on Nature-related Financial Disclosures (TNFD), focusing on biodiversity risk management.
      • Actively integrates climate risk management into its operations following the adoption of TCFD guidelines.
  3. Safaricom
    • Key Initiatives:
      • Implemented the Safaricom Sustainability Strategy, focusing on environmental conservation, social impact, and governance.
      • Launched the M-Pesa Foundation Academy, promoting education and skills development for underprivileged youth.
      • Invested in renewable energy projects to reduce carbon footprint and enhance energy efficiency across its operations.
  4. Jambojet
    • Key Initiatives:
      • Focused on reducing carbon emissions through fuel-efficient aircraft operations. Jambojet employs eco-piloting techniques to optimize flight operations, which can save between 300 and 500 kilograms of fuel per flight, resulting in a 7% to 8% reduction in CO2 emissions
      • Implemented waste management practices to minimize environmental impact at airports. Jambojet joined the Sustainable Flight Challenge, collaborating with other global airlines to adopt best practices for reducing emissions and enhancing sustainability. This includes using electric vehicles for airport transfers and optimizing fuel consumption during flights.
      • Engaged in community outreach programs aimed at promoting tourism sustainability. Jambojet actively participates in coastal beach clean-up exercises in destinations like Malindi, aiming to reduce plastic waste and promote environmental conservation.
  5. Cooperative Bank
    • Key Initiatives:
      • Launched the Green Bond initiative, aimed at financing renewable energy projects and enhancing sustainability in agriculture.
      • Promoted financial inclusion through products designed for smallholder farmers and underserved communities. Cooperative Bank has partnered with the Eco.business Fund to provide sustainable credit services aimed at smallholder farmers and agribusinesses
      • Focused on corporate governance practices that align with international ESG standards.
  6. B Lab and B Corp Certification
    • Key Initiatives:
      • Encourages companies to pursue B Corp certification, which recognizes businesses meeting high social and environmental performance standards.
      • Provides resources for SMEs looking to enhance their sustainability journey.
  7. Standard Chartered
    • Key Initiatives:
      • Launched the 2023 Sustainability Progress Report, detailing strategies for environmental management and social equity.
      • Achieved a 10-fold growth in sustainable finance revenue, earning KES 1.29 billion from green projects.
      • Developed sustainable finance products in collaboration with Sustainalytics to define what qualifies as ‘sustainable’ and ‘green’.
      • Focused on reducing carbon emissions by 65% and achieving a 100% single-use plastic-free environment in its operations.
  8. Sanlam
    • Key Initiatives:
      • Developed insurance products specifically designed to support businesses engaged in renewable energy projects. These products incentivize climate-resilient practices by offering lower premiums for companies that implement environmentally friendly operations, such as solar energy installations.
      • Engaged in community upliftment programs that focus on education, health, and economic empowerment. For instance, they have implemented initiatives aimed at empowering women and youth by providing training on savings, investments, and insurance, thereby enhancing their economic empowerment and overall well-being.
      • Committed to integrating ESG factors into investment decisions to promote sustainable business practices. This includes assessing climate change risks when managing retirement funds and other investment portfolios, thereby promoting sustainable investment practices that align with long-term value creation for stakeholders.

Recommendations

  1. Establish Standardized ESG Reporting:
    • Utilize standardized reporting frameworks such as the Global Reporting Initiative (GRI) or the United Nations Principles for Responsible Investment (UNPRI) to regularly disclose ESG information. This transparency will help build trust with stakeholders and demonstrate MGA's commitment to sustainability.
  2. Measure and Manage Impact:
    • Establish systems to measure the impact of ESG practices on operational performance. This could include developing key performance indicators (KPIs) related to environmental impact (e.g., carbon footprint reduction), social contributions (e.g., community engagement metrics), and governance effectiveness (e.g., compliance rates).
  3. Ensure Regulatory Compliance:
    • Stay informed about local environmental regulations and laws, ensuring compliance in areas such as waste management, emissions control, and resource use. Regular audits can help identify compliance gaps and areas for improvement.
  4. Foster Innovation in ESG Solutions:
    • Leverage the Innovation Hub's resources to develop new technologies or services that address sustainability challenges faced by businesses in Kenya. This could involve creating platforms for sustainable supply chain management or developing tools for measuring carbon footprints.
  5. Build Partnerships for Sustainability:
    • Collaborate with other organizations, NGOs, or government agencies focused on sustainability initiatives to enhance MGA's impact. Partnerships can provide access to additional resources, expertise, and networks that support ESG goals.
  6. Invest in Employee Training on ESG Practices:
    • Provide training programs for employees on ESG principles and practices to foster a culture of sustainability within the organization. Empowering employees with knowledge about sustainability can lead to innovative ideas and initiatives that align with MGA's ESG objectives.
  7. Monitor Trends in ESG Practices:
    • Stay updated on emerging trends in ESG practices both locally and globally. This will allow MGA to adapt its strategies proactively and remain competitive in attracting investment and partnerships focused on sustainability.

References